Background

The Second Life, A sustainable business case study

The second life is an idea that is inspired by the interconnectivity of the three R’s ideology, reduce, reuse and recycle. In this materialistic economy, we need to know how much do we need rather than want, which is the first thought ‚Äėreduce‚Äô. When the population and it needs are growing at lightning speed, we need to rethink the materials we design, make and use.

Looking at the paper part of a newspaper and the plastic part of a plastic bag, we can either choose to reuse them or recycle them as much as possible, considering the processes and outcome, which are energy efficient, environmentally conscious, economically viable and socially innovative.

  • Year¬†2013 – on going
  • Material¬†Waste & discarded paper
  • Brand¬†The Second Life
  • Role¬†Product design, Photography, Resource management, Sales & marketing

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Background

A REUSED NEWSPAPER

The Second Life is an outcome of a conscious need to find sustainable business solutions.
A case study, designing & developing sustainable alternates to various needs of a product based business. The design brief is created involving various start and end points.

Sustainable product design

  • Raw materials sourcing – Various types of waste materials
  • Design process altered for sustainable innovations
  • Production processes reimagined for sustainable outcomes

Sustainable business design

  • Possible scaling up strategies
  • Ethical employment opportunities for the rural
  • Reusing¬†traditional¬†resources & knowledge impacted by new age technologies
  • Reimagined business processes for sustainable innovation

RAAHUL KHADALIYA
FOUNDER & CREATIVE DIRECTOR
Background

IMPACT

SOCIAL

  • Ethical livelihood opportunity
  • NGO engagement with available resources
  • Creating new opportunities for dying traditional craft forms using existing resources
  • Awareness about sustainable products

ENVIRONMENTAL

  • Upcycling various waste materials
  • Handmade and non toxic
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ECONOMICAL

  • Energy efficient and handmade
  • Availability and affordability
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